DSL Telecom - Blog #Zoho Workdrive

How DSL Telecom Brought NSJ Wholesale Into The Digital Age With Zoho

Thu, 16 Jul 2026 09:19:21 +0200

NSJ Wholesale

Industry
Hardware And Household Goods Wholesale

Type
Privately Held

Location

Newtown, Johannesburg

NSJ Wholesale is a well-established distributor of hardware and household goods, trading successfully for over 30 years and now operating under new ownership with fresh momentum. Based in Newtown, Johannesburg, NSJ supplies retail hardware stores, mining distributors, and general dealers nationwide, delivering across all nine provinces.

The business is built on an extensive product range spanning six core categories, backed by a strong portfolio of trusted local and international brands, including Tricircle, Boston Tools, Ultralock, Pratley, Bostik, Watex, Pays, Nasca, Mamba, Viking, and Stihl. With three decades of reliable supply behind them, NSJ set out to give this trusted name the professional digital presence it deserved.

The Challenge:

After more than 30 years of building a reputation through quality stock and dependable service, NSJ recognised that today's buyers increasingly research suppliers online before making contact. Under new ownership and with clear growth ambitions, the business wanted a professional online presence that reflected its standing in the industry.

But NSJ needed more than just a website. They needed a self-sufficient digital foundation:

A product showcase for their categories and full brand portfolio.
An always-current catalogue visitors could access instantly.
Clear processes for both customers ordering and suppliers applying.
A recruitment channel for a nationwide Sales Rep vacancy, with more roles to follow.

Crucially, they wanted a platform their own team could keep up to date - without depending on a developer for every change.

The solution: a self-managed foundation on Zoho

To bring NSJ's trusted name online, DSL Telecom - an award-winning Zoho Premium Partner in South Africa - designed and built a professional, easy-to-manage website using Zoho Sites, complemented by Zoho Forms and Zoho WorkDrive to power lead capture and a self-updating catalogue.

Zoho SitesZoho FormsZoho WorkDrive

A no-code website the team owns

The foundation of the project was Zoho Sites, Zoho's intuitive, no-code website builder. Because it's fully self-manageable, NSJ's team can update content, pages, and images themselves, keeping the site current as the business grows, with no coding or developer required. DSL Telecom also established a brand foundation drawn directly from the company's logo, giving a business with over 30 years of history the polished, cohesive online look its reputation warranted.

A clear path for customers and suppliers

The website maps out a simple four-step ordering process for customers, from downloading the catalogue to nationwide delivery, and a three-step application process for suppliers looking to get their products onto NSJ's shelves and into its nationwide network. This clarity removes friction for new customers and partners alike.

A genuinely self-updating catalogue

At the heart of NSJ's requirements was quick, reliable access to their latest product catalogue. DSL Telecom solved this elegantly using Zoho WorkDrive, Zoho's secure cloud content management and file storage platform. The catalogue is hosted in WorkDrive and linked directly to the website, so when NSJ uploads a new version, it instantly replaces the old one, with no link edits required.

A single source of truth that stays current, without any technical intervention.

Turning catalogue interest into leads

To turn catalogue interest into tangible business, DSL Telecom implemented Zoho Forms, Zoho's powerful online form builder. An enquiry form now gates the catalogue download, capturing visitor details before granting access and automatically emailing every lead directly to the NSJ team. What was once a simple document is now an active lead-generation tool.

Findability, recruitment, and compliance

DSL Telecom applied SEO best practices across the site, submitted it to Google Search Console, and set up Google Analytics on every page. A dedicated Careers section now advertises the nationwide Sales Rep vacancy with an apply-by-CV route, and a POPIA and GDPR-compliant privacy policy keeps the business aligned with data protection requirements. The project closed with a 90-minute training session and a full handover.

The results

By partnering with DSL Telecom, NSJ Wholesale now has a professional, self-managed digital presence that does justice to its decades-long track record. Buyers can instantly access an always-current product catalogue, customers and suppliers have clarity on how to order and partner, and the business has a built-in recruitment channel ready for its next phase of growth.

Just as importantly, the entire system is designed to be maintained by NSJ's own team. The self-updating catalogue, automated lead capture, and no-code website builder mean the business stays current and generates enquiries without ongoing developer costs.

30+

Years of trusted supply, now online

Provinces served nationwide

Core product categories showcased

Developers needed to update the site

★★★★★

DSL Telecom built our website on Zoho Sites, they really understood how we wanted the site to look and feel. They are very responsive, include a large team to make sure the work is done quickly and they are well priced. Great experience.

Greg Hurwitz, Owner, NSJ Wholesale

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How DSL Telecom Streamlined Sancert Global's Certification Processes With Zoho Software

Mon, 23 Feb 2026 11:31:42 +0200

Sancert Global

Industry
ISO Certification Services

Type
Privately Held

Location

Somerset West

Sancert Global is a leading internationally accredited certification provider, holding UKAS and SANAS accreditation. With over 20 years of experience and a global footprint, Sancert helps businesses decrease risk and achieve operational excellence through ISO certification services including ISO 9001 (Quality Management), ISO 14001 (Environmental Management), ISO 27001 (Information Security), ISO 31000 (Risk Management), ISO 13485 (Medical Devices Quality Management), and ISO 45001 (Occupational Health and Safety).

Through expert auditors and structured processes, Sancert guides organisations through the full external certification journey.

The Challenge:

As Sancert Global experienced rapid growth, its certification processes became increasingly complex, requiring close coordination between auditors and back-office teams across every stage. Relying on email and messaging tools led to fragmented communication, limited visibility, scheduling challenges, and manual inefficiencies. To sustain growth, Sancert needed a centralised, customisable system to streamline workflows and improve transparency, without compromising efficiency or compliance.

The Solution: A Centralised Zoho System Built for Certification Excellence

To help Sancert streamline its growing operations, DSL Telecom, an award-winning Zoho Premium Partner in South Africa, implemented a fully integrated Zoho ecosystem tailored specifically to the certification lifecycle.

The foundation of the implementation was Zoho CRM, which became the central hub of Sancert’s operations. Instead of tracking certification progress across emails, spreadsheets, and messaging apps, the entire client journey now lives inside one structured system.

DSL Telecom set up custom Zoho CRM modules to match Sancert’s certification workflow, from costing and audits to surveillance and re-certification. Step-by-step blueprints and automated workflows now guide team members, trigger tasks and reminders, and reduce manual work.

One of the standout features for Sancert has been the mail merge functionality. Key details like account names and addresses now auto-populate from the CRM, saving time and eliminating manual copy-and-paste errors.

This gives Sancert clear visibility and control over every client’s progress.

To reduce manual data entry and speed up responses, DSL Telecom implemented Zoho Forms and connected it to Zoho CRM. Website forms now automatically create or update CRM records. This ensures accurate data, avoids duplicates, and makes onboarding faster and smoother for both the Sancert team and their clients.

Certification requires many documents to be signed, from NDAs and quotes to audit agreements. Previously, this was done manually, causing delays and extra follow-ups. DSL Telecom simplified the process by implementing Zoho Sign. Documents are now generated from the CRM, sent electronically for signature, and automatically linked to the client record. This has sped up approvals, improved tracking, and removed administrative bottlenecks.

The subsequent phase focused on structured document management, and to keep certification documents organised and accessible, DSL Telecom integrated Zoho WorkDrive with Zoho CRM. Each new client account automatically gets a structured folder for all relevant files, accessible directly from the CRM. Auditors can securely share and collaborate on documents, making compliance easier and eliminating scattered files.

One of Sancert’s key operational requirements was improved visibility of auditor availability and a simpler way to schedule audits. To solve this, DSL Telecom created a kiosk within Zoho CRM that integrates with Zoho Creator. All bookings now automatically appear on the embedded Zoho Creator calendar, giving the Sancert team clear visibility and streamlining planning across all certification stages.

The next step was to provide leadership with meaningful business insights. DSL Telecom's skilled team deployed Zoho Analytics to deliver real-time dashboards and reporting. Instead of manually compiling reports, management can now access up-to-date performance data at any time. This empowers Sancert to make informed, data-driven decisions and continuously refine their processes.

Finally, to support continuous improvement, Zoho Survey was introduced to gather structured client feedback once a certification is completed. Surveys are linked directly to the CRM records, allowing Sancert to monitor client satisfaction and identify areas for enhancement. This reinforces their commitment to service excellence and long-term client relationships.

The Results: A Structured Environment That Supports Operational Efficiency While Delivering A Smoother Experience

By partnering with DSL Telecom, Sancert Global now operates from a fully integrated, centralised system that connects people, processes, and documentation across the entire certification lifecycle.

The new Zoho software environment has reduced manual workload, improved collaboration, enhanced compliance tracking, and positioned Sancert for scalable growth - all while delivering a more seamless experience to their clients.

To ensure they maximise ROI on their Zoho investment, Sancert also signed up for a DSL Telecom Customer Success Plan, giving them access to expert advice on Zoho best practices, adoption strategies, and proactive recommendations to optimise their certification processes.

Testimonial from Sancert

'' It was an absolute pleasure working with the DSL Telecom team to bring our Zoho system to life. Despite the complexity of our processes, it was amazing to see how every person we worked with at DSL Telecom took the time to truly understand our business in order to provide the best support possible. We genuinely appreciate all their efforts. ''

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