DSL Telecom - Blog #DSL Telecom Cloud PBX System

Madibana SA Makes The Switch To Yeastar's Cloud-Based PBX With DSL Telecom

Thu, 10 Jul 2025 08:29:24 +0200

Madibana SA

Industry
Global Logistics

Type
Privately Held

Headquarters

Kempton Park

Madibana SA delivers tailored logistics solutions that ensure consignments reach their destinations quickly, securely and cost effectively. By working closely with leading shipping companies and air carriers, they provide reliable freight forwarding services to global traders. For Madibana SA, effective communication is not just a component of their operations, it’s the lifeline that ensures their success.

Challenges

Integration Shortfalls: The old PBX system failed to integrate smoothly with Madibana SA’s CRM system, Odoo. This gap led to inefficiencies in managing customer data and call records, which compromised their customer service capabilities.
Mobility Needs: With a large fleet of drivers constantly on the move, Madibana SA required a mobile-centric solution. Their drivers needed to stay connected with the central office and clients, regardless of their location.
Scalability Concerns: As Madibana SA expanded, their PBX system struggled to keep up. The increasing demand for more extensions and Direct Inward Dialing (DID) numbers highlighted the system’s limitations.
Compliance and Monitoring: Madibana SA had a lack of visibility into their drivers' communication with clients. Without an effective system in place, they had no way to ensure that drivers were consistently making delivery calls. The absence of call recording and monitoring capabilities made it difficult to track driver activity and log interactions, leading to potential gaps in service and accountability.

Solutions

To tackle these issues, Madibana SA partnered with DSL Telecom to deploy a cutting-edge Yeastar PBX solution. Here’s how this solution addressed their needs:

Seamless CRM Integration: The Yeastar Cloud PBX system that DSL Telecom implemented integrated flawlessly with Madibana SA's Odoo CRM. This integration enabled call recording which allows them to track driver activity and log call information directly into the PBX system for comprehensive monitoring and compliance purposes.
Boosted Mobility: Recognising the mobility needs of Madibana SA's drivers, the Yeastar Cloud PBX system offered mobile applications and softphones. This functionality allowed drivers to remain connected with both the central office and clients, ensuring uninterrupted communication and timely updates.
Scalable Flexibility: The Yeastar Cloud PBX system’s scalability accommodated Madibana SA’s growth. It managed a high number of extensions and DIDs effortlessly, providing the flexibility needed for future expansion. Currently, their system supports 82 extensions and 65 DIDs.
Enhanced Monitoring and Compliance: The integration of Yeastar Cloud PBX with Odoo CRM offered Madibana SA several key features that enhanced their operational efficiency, mainly:

Call Journal: The integration automatically logs inbound and outbound calls to Odoo as activities. This feature eliminates the need for manual data entry, ensuring that all call records are accurately captured and readily available for review.
Call Control: Advanced call handling features such as call recording, hold, and transfer can be accessed directly from within Odoo. This integration ensures that critical call management tasks are performed seamlessly without navigating away from the CRM interface.

Conclusion

The Yeastar Cloud PBX system implemented by DSL Telecom has transformed communication at Madibana SA. By addressing their core challenges with a scalable, integrated, and mobile-friendly solution, Madibana SA has significantly enhanced its operational efficiency and customer service. The integration with their CRM, improved mobility for drivers, and advanced monitoring features have collectively made Madibana SA a more agile and responsive logistics leader.

Testimonial

"Switching to Yeastar from our previous service provider has been a fantastic decision for our business. The migration was smooth and hassle-free, with minimal downtime and the support has been outstanding."

- Thando Ndhlovu, IT Consultant at Madibana SA

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PBX Systems explained in simpler terms

Tue, 06 Dec 2022 12:55:40 +0200

PBX systems are ever changing and adjusting to fit into the modernised world we currently live in. Covid played a massive role in the PBX revolution that occurred the past few years. We went from using landlines and desk phones to only relying on our cellphones/laptops. Business communications are a fundamental part of a business and without the correct equipment, a business will suffer greatly. That is why many businesses make sure that they invest in the correct PBX system that works well with their business.

If you aren't sure what PBX stands for and what exactly it is, you are not alone. In this blog, we'll discuss all the ins and outs of PBX systems and how they have help enhance today's mobile workforce.

PBX systems in the earlier days

To put it in simple words, PBX stands for Private Branch Exchange. A PBX system is a private telephone network that is mainly used within a business setting and it allows users to talk to each other, internally or externally. This means that the employees can communicate with each other by calling each other via their extension number or they can call external parties such as clients, prospective clients and other stakeholders involved in the business.

Traditionally, PBX systems operated through physical handsets that are connected by multiple cables. This means that if a business has hundreds of employees, they would need hundreds of separate lines to connect everyone with each other. Those hundreds of lines are connected to a literal "box-on-the-wall" that can be located on the business's premises. The business is then being billed by their local phone company for the use of all these lines, just to have their employees talk to each other. Paying for hundreds of individual phone lines is obviously not cost effective and it can spiral into an absolute nightmare, for both the customer and the business, when not maintained properly.

How PBX systems improved ever since

Now adays PBX systems are referred to as Cloud PBX systems. Don't be scared of by word "cloud". The principle stays the same but the network through which it runs changes. Instead of working through hundreds of cables, this system works through the internet. While traditional PBX systems use the "box-on-the-wall" method, Cloud PBX systems use the cloud. (The cloud is mega servers located in other countries but you can think of it as the data is being stored in the air) By using the cloud, it dramatically reduces the business's running costs.

The diagram above roughly shows how Cloud PBX systems works. It uses your broadband connection to connect your devices to the cloud and in this 'cloud' there is a system that acts the same as the "box-on-the-wall".

Cloud Phone systems (voice calling) is an essential component of unified communications (along side messaging and web conferencing). These 3 components aren't the only components that make up unified communications but they are the most important. A Cloud PBX system essentially turns any device with internet access into a potential telephone. And with unified communications, you'll be able to use one device to to do multiple tasks at once including: voice/ video calling, emails, file sharing, messaging and more.

So in short, Unified communications includes the following:

Unified communications in a workplace

Unified Communications makes overall communication within a workplace easier and more reliable and it helps to drive greater collaboration between team members. Virtual collaboration is essential to the digital workforce and Unified Communications can help any business to level up in many ways.

Unified Communications does have quite a few advantages you can benefit from.

For the most part, it encourages you to participate in real-time communication with customers, employees and co-workers through your preferred channels. It allows you to make or receive unlimited calls with other app users and you don’t have to install an additional app to be able to use it (these calls can be either video or voice calls). This feature will ensure that your team can stay in touch at all times, no matter where they are. Along with this, Unified Communications also allow for screen sharing while on a call or when presenting at a visual/ audio conference. It is easier to show your team members what you mean instead of a long verbal description.

To summarise the differences between On-site traditional PBX and modern Cloud PBX.

Now that we've looked at how Unified Communications are integrated in PBX systems, we should recap the different PBX systems.

On-Site traditional PBX systems	Cloud PBX systems
Uses copper cables to connect.	Uses the internet to make and receive calls.
Restricted to one location.	Flexible in terms of location.
High setup and maintenance cost.	More cost-effective.
On-Premises hardware installation.	No on-site hardware.
Only allows for voice calling.	Allows for voice and video calling .

On- site PBX
On-Premises hardware installation. Uses copper cables to connect. High setup and maintenance cost. Restricted to one location.

Cloud PBX
No on-site hardware. Uses the internet to make and receive calls. More cost-effective. Flexible in terms of location.

It is time to upgrade your PBX System

The way we work has changed so much in the past few years. The question is: Shouldn’t your PBX system keep up with you? The DSL Telecom's Cloud Phone System will reduce costs and help you and your teams connect with any device, from anywhere, even on the go with all the latest Unified Communications features.

DSL Telecom

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